Amazon Australia's smart warehouse has officially started operation

                        Amazon Australia's Expanded Fulfillment Center Goes Live, Enabling Next-Day Delivery for 80% of Population
Brisbane, May 28, 2025 – Global e-commerce giant Amazon today announced the official launch of its new smart fulfillment center in Brisbane, Australia. This strategic expansion extends its next-day delivery service coverage to 80% of the country's population, significantly strengthening its dominance in Australia's e-commerce logistics sector.
Key Features of the New Facility
Scale & Technology
120,000 sqm facility (equivalent to 17 football fields)
300 Kiva robots boosting sorting efficiency by 40%
AI-powered visual recognition system with <0.01% error rate
Service Upgrades
Next-day delivery now includes remote areas like Darwin and Hobart
Dedicated cold chain zone enables 48-hour seafood delivery
Industry Impact
Local retailers pressured: JB Hi-Fi and Harvey Norman shares dropped 3-5%
Logistics arms race: Australia Post brought forward Sydney warehouse automation to Q3
Labor debates: While creating 1,200 jobs, unions criticize 80% being temporary positions
Consumer Response
"Finally getting East Coast-fast delivery," said Darwin resident Lisa Chen. Data shows northern Australia orders surged 200% post-announcement.
Expert Insight:
"This marks Australia's entry into the 'instant logistics' era," said supply chain expert Dr. Alan Zhou from Macquarie University, "but may intensify pressure on smaller logistics providers."
Amazon Australia confirmed plans for a Perth satellite warehouse by 2026, targeting 95% population coverage. Their annual logistics investment in Australia has reached A$1.5 billion.